this is GOOD's first tv commercial for the pepsi refresh project; a montage of grantees that won money for music projects. it's debuting on MTV tonight.
congrats to Brett & Pete.
Kindness: Has Pepsi Refresh been a success? In what ways?
Tezanos: Pepsi Refresh has been an overwhelming success. With over 2.8 billion (with a "B"!) earned media impressions, the project exceeded our internal benchmarks early in the year and we've seen an improvement in key brand health metrics. In fact, when millenials, an important cohort group for Pepsi, know about the Refresh Project their purchase intent goes up.
Let me share some fun facts with you about the program:
• To date, more than 50 million votes have been cast on www.RefreshEverything.com - by the end of the year we expect that there will be more votes cast for Pepsi Refresh Project ideas than for either candidate in the 2008 presidential election
• More than 4.3 million people have registered to vote on our site and we're on track for over 6.5 million by year end – that's as many people as Britney Spears, or Ashton Kutcher have following them on Twitter!
• Over 7,000 projects have received votes - that equates to more than two for every county in America
• Since the start of the program, Facebook 'likes' have increased by more than 500%
fun times
