i did this jump in 1997. amazing that she survived.

from my friend George, who has a better memory of our jumps than I do:

"never forget watching that 12 year old boy wrap towels around my feet and attach a cord – before plunging off a 100 foot plus bridge – nuts…cant believe you did it again. Never for me.

I wore bare feet when I did it – was sure my feet were slipping through when I was hanging there waiting for the man to winch his way down!"

the subject of our latest commercial for google gives the back story to the company's history on the google blog.

King Arthur Flour is awesome.

Case (Field)

The Pepsi Refresh Project: A Thirst for Change

by Michael I. Norton, Jill Avery
Source: Harvard Business School
24 pages.  Publication date: Sep 20, 2011. Prod. #: 512018-PDF-ENG

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which consumers submitted ideas for grants for health, environmental, social, educational, and cultural causes. Consumers voted for their favorite ideas, and PepsiCo funded the winners in grants ranging from $5,000 to $250,000. The case highlig... Read More »

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which consumers submitted ideas for grants for health, environmental, social, educational, and cultural causes. Consumers voted for their favorite ideas, and PepsiCo funded the winners in grants ranging from $5,000 to $250,000. The case highlights the benefits and risks of traditional branding and social media branding, including a discussion of how the Pepsi Refresh Project fits with Pepsi's previous brand positioning. The case discussion focuses on how the brand team should evaluate the initiative's return on investment (from sales to social media engagement), whether they should continue the initiative for 2011, and whether Pepsi is the right brand for this kind of initiative.

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GOOD/Corps' first project gets an HBR case study.